top of page

Effective Interculture communication

Writer's picture: Emma JordaanEmma Jordaan

Effective communication is key to success in any workplace, but when working across cultures, communication can become even more challenging. Intercultural communication is becoming an increasingly important skill in the workplace. This is the process between individuals or groups from different cultural backgrounds.


"Intercultural communication is the process of sending and receiving messages between people whose cultural backgrounds could lead them to interpret verbal and nonverbal signs differently."

Samovar, L. A., Porter, R. E., & McDaniel, E. R. (2017). Intercultural communication: A reader. Cengage Learning.


When people communicate from different countries or cultures, it’s important we recognise and understanding the different cultural values, beliefs, and behaviours that shape communication styles and practices. This is something that has been championed in the UAE as part of our culture for a number of years and was initiated by the late President of the UAE, HH Sheikh Zayed bin Sultan Al Nahyan.

“To treat every person, no matter what his creed or race, as a special soul, is a mark of Islam.”


However, communication barriers such as language differences, cultural misunderstandings, and nonverbal cues can make it difficult to establish trust and build relationships with colleagues from different cultural backgrounds. Cultural differences can have a significant impact on communication, leading to misunderstandings and misinterpretations. Misunderstandings and communication breakdowns can have serious consequences, from damaging business relationships to costly mistakes. In fact, a study by the US Committee on Economic Development found that American businesses lose over $2 billion each year because of language or cultural misunderstandings.


Beyond the financial implications, intercultural communication is also important for creating a positive work environment. When employees feel respected and understood, they are more likely to be engaged and productive. Conversely, when employees feel misunderstood or undervalued, they may become disengaged and seek employment elsewhere.

A study documented by Harvard Business Review suggests that 80% of employees treated uncivilly spend significant work time ruminating on the bad behavior, and 48% deliberately reduce their effort.


Language barriers, nonverbal communication barriers, stereotypes, and biases can all act as barriers to effective intercultural communication. These barriers can be overcome by adapting our communication styles to different cultures. This involves understanding the different communication norms and practices of different cultures and adjusting your communication style accordingly.

To improve your intercultural communication skills, it is important to understand some of the key differences in communication styles across cultures. Here are some tips to help you navigate these differences:


Be aware of nonverbal cues

Nonverbal cues, such as facial expressions and body language, are an important aspect of communication in many cultures. However, different cultures may interpret these cues differently. For example, in some cultures, direct eye contact is seen as a sign of respect, while in others, it may be considered rude or confrontational. By being aware of these differences, you can avoid misunderstandings and build stronger relationships with colleagues from different cultural backgrounds.


Be open-minded

When working with colleagues from different cultural backgrounds, it is important to approach each interaction with an open mind. Recognise that different cultures may have different ways of approaching problems or communicating ideas and be willing to adapt your own approach accordingly. This may require stepping outside of your comfort zone and embracing new ways of thinking, but it can ultimately lead to more effective communication and better results.


Avoid assumptions

Assuming that someone from a different cultural background thinks or behaves a certain way can be a recipe for misunderstanding. Instead, try to approach each interaction with curiosity and a willingness to learn. Ask questions, listen actively, and seek to understand the other person's perspective. By doing so, you can avoid making assumptions and build stronger relationships based on mutual respect and understanding.


Practice active listening

Active listening is a key skill for effective communication in any context, but it is especially important when working across cultures. When listening to someone from a different cultural background, make an effort to understand their perspective and listen for underlying assumptions or values that may be different from your own. Repeat back what you have heard to ensure that you have understood correctly and ask clarifying questions as needed.


Seek feedback

Finally, don't be afraid to seek feedback from colleagues from different cultural backgrounds. Ask for their input on how you can improve your communication skills and be open to constructive criticism. By doing so, you can continue to refine your skills and build stronger relationships with colleagues from diverse cultural backgrounds.


Intercultural communication is a critical skill in today's globalised workplace. By recognising and respecting cultural differences, being open-minded, avoiding assumptions, practicing active listening, and seeking feedback, you can improve your intercultural communication skills and build stronger relationships with colleagues from diverse cultural backgrounds. In doing so, you can help to create a more positive and productive work environment and contribute to the success of your organisation.



13 views0 comments

Recent Posts

See All

Comments


bottom of page