Dubai Decoded

Cultural Intelligence Strategies for Thriving in Dubai
By Emma Jordaan

Get your copy here

Dubai is a city like no other – a fast-paced, multicultural hub where opportunity and diversity meet at every turn. But behind the glittering skyline and global business deals lies a crucial truth: success in Dubai isn’t just about what you know. It’s about how well you understand the people around you.

That’s where Dubai Decoded comes in.

Written by Cultural Intelligence expert Emma Jordaan, this practical and thought-provoking book helps you navigate the rich, complex cultural landscape of Dubai – whether you're new to the region or looking to deepen your impact here.

From the boardroom to the majlis, from client meetings to team dynamics, Dubai Decoded explores how Cultural Intelligence (CQ) can be your most powerful professional advantage.

What’s Inside:

Real-life stories and lessons learned from over a decade of working in Dubai
Practical strategies to navigate cultural differences in business and leadership
Insights into how cultural values shape communication, trust, and collaboration
Tools to help you build stronger relationships with clients, colleagues, and communities
A roadmap for building your own CQ so you can thrive in any setting

Whether you’re an executive, entrepreneur, expat, or emerging leader, this book is your field guide to understanding Dubai’s unique cultural DNA — and how to work with it, not against it.